Advertising disclosure

Last updated: 25 March 2026

Transparency matters in gambling-related content. This page explains how Betting Guide UK (bettingguideuk.co.uk) may fund its operations and how we treat editorial content.

Commercial relationships

We may receive compensation from operators or partners (for example, affiliate commissions when users follow tracked links and open accounts). When such arrangements exist, they do not change the legal requirement for you to verify licences and terms yourself.

Editorial independence

We aim to present accurate, balanced information about regulation and safer gambling regardless of commercial ties. Sponsored or paid placements, if any, will be labelled clearly.

No endorsement

Listing or mentioning an operator is not a recommendation to gamble. Logos and names identify brands only. Always check the UKGC public register and the operator’s own terms.

Responsible marketing

We follow applicable UK advertising rules for gambling-related media, including age-gating messaging (18+) and responsible gambling warnings where required.

Updates

If our commercial model changes materially, we will update this disclosure.